Leave With A Detailed 118-Page MSP Sales Playbook Done For You
When: June 15th-16th, 2022
Time: 8:30am – 5:30pm CDT
Where: Cool Springs Marriott
700 Cool Springs Blvd.
Franklin, TN 37067 USA
President and CTA of Two Rivers Technology
Frank M. DeBenedetto is the President and Chief Technology Advisor of Two River Technology Group, a technology solutions provider located in Holmdel, NJ. In 2015 Frank began developing a system that would help him close more sales after being frustrated by losing deals based on price. He wanted to create a simple way to present his MSP services to prospects that was both understandable and emotionally impactful. The process changed the course of his MSP and he soon developed it into a SAAS company called audIT Sales Presentation System. Today Frank’s MSP is thriving and MSPs all over the world are using audIT to create their sales presentations and QBR presentations with great success.
CEO And Found Of Technology Marketing Toolkit
There is no doubt about it: Robin Robins has helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period. As a trusted advisor to over 10,000 IT services business owners for over 18 years, Robin knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business.
In addition to her hands-on experience in working with IT business owners, Robin runs a phenomenally successful and profitable multimillion-dollar services business herself. Unlike many “ivory tower” consultants who run a business in their dreams, she can speak from actual experience in marketing, packaging and delivering intangible services, dominating a niche, building a “dream team” of colleagues (she doesn’t call them employees) and building a raving-fan, loyal client base. From marketing to time management, Robin will give you her most powerful secrets to secure FAST and SUBSTANTIAL gains in any IT services business.
Founder Of Iconic IT
Sitima Fowler is an introverted engineer who went on to become the co-founder of not just one, but two successful IT companies, Capstone IT and Iconic IT. During her leadership, these MSPs grew from $250,000 to over $30 million in annual revenue. In late 2021, Iconic IT merged with Integris IT to become a $100M national IT company.
Sitima faced many adversities throughout her career, such as being a minority female in the male-dominated IT industry. However, she had dealt with being different since childhood, facing culture shock, financial struggles, and language barriers, when she immigrated to America from India. Over time she learned to embrace her differences, and made herself into a sales machine, closing over 1MM in sales annually. Her marketing and sales acumen helped her win Technology Marketing Toolkit’s 2019 Better Your Best Contest and the 2018 HTG Shark Tank Award for the best MSP sales and marketing program.
Sitima has a BS in engineering, MS in Leadership and holds 6 US patents. She has a strong background in sales, marketing, and leadership in the MSP landscape. She is a motivational speaker, a marketing whiz, a technical pro, a mentor and a coach, the founder of several minority-focused associations, and the recipient of many awards, including the Rochester Businessperson of the Year.